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News 
SongPro and RioPort team up to give tunes
- Posted By Kevlar
Gorilla, 08.15.2002
Here's the goods:
LOS ANGELES & SAN JOSE, Calif.--(BUSINESS WIRE)--July 2, 2002--SongPro, Inc., a new digital multimedia device and content distribution company, and RioPort, Inc., the leading music application service provider (ASP), today announced a technology and services partnership to deliver secure online music and multimedia downloads for SongPro's upcoming WMA/MP3 multimedia player plug-in for Nintendo(R) Game Boy(R) Color(R) and Nintendo(R) Game Boy(R) Advance(R). SongPro will utilize RioPort's PulseOne Media Service(TM) and Direct-to-Device (d2d)(TM) technology, allowing its device users to easily access a large library of secure music from major recording artists using their SongPro player and any PC.
SongPro and RioPort are combining efforts to create new content packaging technology that will bind secure WMA music tracks with graphics and text, such as album art, lyrics and other metadata, for synchronized display on the Game Boy(R) high-resolution screen. The resulting secure SongPro Audio (SPA) files will be playable only on SongPro's device, which also supports standard WMA and MP3 music playback. The SPA format opens up a new realm in digital content delivery, allowing for future multimedia content, such as storybooks, slide shows or other entertainment pastimes, to be enjoyed using an enabled portable device. Importantly, the SPA format creates a new paradigm in digital content delivery by enabling the imbedding of advertising within files. As with television and radio, this commercial component will allow SongPro to deliver high quality content to consumers free of charge. SongPro intends to license its software to other online sites that want to offer SPA tracks for its device, which will launch at retail this fall.
RioPort is providing SongPro with its complete PulseOne Media Service, delivering aggregated major label content, hosting and e-commerce infrastructure for SongPro's upcoming SongPro Network, a group of channel sites designed to serve users with content and community tools. Additionally, RioPort will provide SongPro with the necessary d2d firmware to ensure that the SongPro device can play back secure online music tracks using multiple formats and Microsoft's DRM. RioPort is currently the only music ASP that has secured the rights from major record labels to deliver commercial digital music to enabled portable devices like SongPro's offering.
To enable access to subscription content directly from the SongPro device, SongPro will utilize RioPort's Media Activation System (MAS), a DRM-agnostic d2d component that manages and enforces content usage rules, such as termination by play count, cumulative play time or time-based expiration for music tracks on the enabled device. The MAS functionality can also be used to enable video content and games on a pay-per-play basis in the future.
"RioPort is the clear partner of choice to execute on our content and delivery strategy for the SongPro device," said Dr. Marc Hannah, chief technology officer of SongPro, Inc. "RioPort's d2d technology is at the forefront in providing what companies like SongPro need to make secure commercial music delivery to portable devices a reality."
"I am very proud of how the RioPort team and SongPro team are working together to create SongPro's compelling new service," said Anthony Schaller, chief technology officer of RioPort, Inc. "We think the SongPro business model is a great example of how digital content delivery can increase revenue possibilities for content holders and artists."
Now tons of music on the go will soon be a reality on the GBA.
What can't they do?
Source: Press Release
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